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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q89-Q94):

NEW QUESTION # 89
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A. Send Logging
B. Subscriber Keys
C. Publication Lists
D. Profile Center

Answer: C

Explanation:
Explanation
Publication lists are the feature that should be utilized to make this happen. Publication lists are used to manage subscribers' preferences for different types of communications, such as newsletters, promotions, or alerts. The built-in subscription center allows subscribers to opt-in or opt-out of publication lists, as well as the master list

NEW QUESTION # 90
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers

A. Send volume is large enough to maintain a positive or neutral reputation
B. Length of time needed to pause sending is greater than one month
C. Pre-warmed IP address can be purchased from Salesforce
D. All of NTO's accounts should be on the same stack

Answer: A

NEW QUESTION # 91
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

A. Time Between Send and Engagement
B. Deliverability Complaint Rate
C. Email Performance by Device
D. Email Sending Performance Report

Answer: A,C

Explanation:
To enhance mobile adoption strategies, Northern Trail Outfitters can leverage the following reports:
* A. Email Performance by Device: This report provides insights into how subscribers are interacting with emails across different devices, which can help NTO understand device preferences and optimize their mobile content.
* B. Time Between Send and Engagement: This report tracks the time it takes for recipients to engage with emails after they are sent, helping to determine the effectiveness of timing and content across different platforms, including mobile devices.

NEW QUESTION # 92
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A. Edit the entity Verification Settings
B. Add a Domain to the Export Email Whitelist
C. Enable IP Whitelisting
D. Enforce Export Email Whitelist

Answer: B,D

Explanation:
Explanation
Adding a domain to the export email whitelist and enforcing export email whitelist are the steps that should be taken to implement this. This will restrict the email addresses that can receive tracking data via email to only those that match the specified domain

NEW QUESTION # 93
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A. Google Analytics 360
B. AMPscript for Marketing Cloud
C. Marketing Cloud Connect
D. Parameter Manager

Answer: D

NEW QUESTION # 94
......

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